With over 2 billion smartphone users worldwide, rise in omnichannel online transactions (web & mobile devices) has opened up a huge potential to leverage vast datasets to gain customer insights from trails of users’ digital footprint.
Customer journey Insights is a cost effective point solution from Scalend where clickstream data is collected, analyzed & business insights are provided in the form of real time & detailed dashboards to identify KPIs.
Need for Scalend Customer Journey Insights:
- Omnichannel digital data collection from various touch points (Web, API, bots, mobile, etc.)
- Real time data analysis & dashboards
- Understand Customer Conversion
- Optimize marketing strategies & costs
- Personalized service options
- Seamless App / Web performance for users
- AI Enabled Test data generation